Building machines that move fans.
Soundwave Consulting is the premiere digital advertising & marketing agency for the music industry. We don’t just buy media; we act as digital guides—navigating the complexity of server-side data, demand modeling, and fan acquisition to drive measurable results for stadiums, festivals, and global brands.
Technical Precision meets Creative Chaos.
We aren’t just a vendor; we’re a partner in your growth. Our team sits at the intersection of music, data, and fan behavior, turning our understanding of creative energy into measurable demand. Whether you are a festival scaling to 50k capacity, an artist chasing a Grammy, or a federal agency recruiting the next generation, we build the digital infrastructure to get you there.
Core Capabilities
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Programmatic & CTV Advertising
Precision targeting across streaming TV and the open web using contextual data. -
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Server-Side Data & CAPI
Future-proof tracking (Stape/Meta CAPI) to solve attribution in a post-cookie world. -
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Tour & Festival Strategy
Dynamic budget modeling that adapts to real-time ticket velocity and demand curves. -
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Creative & Automated Reporting
Transparent Looker Studio dashboards connecting ad spend to verified ticket scans.
Founded by Justin Pietro.
"We make noise that pays."
The Workflow
We audit your historical data, fix broken pixels, and identify your most valuable audience segments (Prime vs. Prospecting) before spending a dime.
We deploy multi-channel campaigns across Meta, Google, and TikTok, utilizing "edgy" dark ads and official creative to maximize reach and ROAS.
We monitor performance daily, shifting budget in real-time to the creatives and platforms driving actual sales, backed by server-side data.