Backstage control room and crowd at live event

Soundwave Consulting team in a backstage control room

Proprietary Data
Proprietary Tools
AI & Automation

Tech-first. Relentlessly practical. Customer service that earns long-term partnerships.

Trusted by labels, promoters, festivals and select enterprise partners.

Who we are

Soundwave Consulting is a high-performance team of digital advertising and marketing specialists. For ten years we’ve been on the cutting edge of music marketing — building enterprise-grade ad engineering, proprietary datasets, and repeatable methodologies that drive measurable outcomes. From 200-capacity clubs to 40,000-seat stadium tours, we design and operate campaigns that reliably scale revenue, streams, and long-term fan value.

What sets us apart

We build marketing systems that combine audience science, automation, AI-backed creative testing, and rigorous media operations. Our tooling and data turn one-off efforts into repeatable systems that deliver measurable and predictable outcomes.

7 Grammy-nominated albums (SOJA winner)
10,000+ live events promoted
$100M+ ticket revenue

What we do

Paid Media & Acquisition

Strategic media planning & buying across Meta, TikTok, YouTube, Google and DSPs — optimized for revenue.

Release & Tour Launches

End-to-end launch systems from pre-save/presale through remarketing.

CRM & Retention

Email, SMS and automation stacks that monetize and retain fans.

Merch & D2F Commerce

Offer testing and checkout optimization that increases revenue per fan.

Analytics & Marketing Tech

Pixel strategy, attribution, dashboards and proprietary models.

Strategy & Advisory

Embedded marketing operations and long-term performance planning.

How we work

1
Audit & Tracking

Instrument the funnel and baseline signals.

2
Strategy & Forecast

Realistic plans and measurable goals.

3
Build & Automation

Audience models, automation stacks, creative ops.

4
Launch & Ops

Surgical on-sale and real-time bidding operations.

5