From spreadsheets to smart links — automatically.
The engine that turns your tour & release spreadsheets into fully-tracked, governed shortlinks. Built for labels and teams who need speed without the mess.
The Core Architecture
Data flows from intake to the world without manual copy-pasting.
Chaos meet Order
We sit between your marketing team's spreadsheet and the outside world to ensure every link is perfect.
Team Fills Sheet
Marketers work where they are comfortable: Google Sheets. Enter dates, venues, and raw URLs.
Engine Validates
Our script applies pixel rules, formats the vanity URL name, and checks for errors.
Link Live & Locked
The row locks to prevent edits. The link is pushed to Geniuslink and ready for ads.
Built For Music Marketing
Sheets-Native
No new dashboard to learn. If your team can use Excel or Google Sheets, they can use this tool immediately.
Pixel Governance
Automatically apply the correct retargeting pixels based on the "Group" selected in the dropdown.
Smart Vanity URLs
Enforce naming conventions (e.g., Artist-City-Date) so your reporting stays clean downstream.
Clean Reporting
Because inputs are standardized, your Looker Studio dashboards finally show accurate, grouped data.
Ready To Fix Your Link Tracking?
Ideal for labels, large tour management teams, and agencies managing high-volume campaigns.