From spreadsheets to smart links — automatically.
moremusic.at Link Generator turns tour and release spreadsheets into clean, consistent, fully‑tracked shortlinks. Built for labels, managers, and marketing teams who live in Google Sheets but need enterprise‑grade tracking, governance, and reporting.
Music marketing runs on spreadsheets. Tracking shouldn’t.
Tour ad plans, release campaigns, and social calendars start in a spreadsheet—where dates, venues, and ticketing URLs live. The tracking layer is usually bolted on at the last second. Links get created manually and inconsistently, pixels are missed, naming drifts, and nobody fully trusts the data.
Where it usually breaks
- ✓Manual link creation slows campaigns and introduces errors.
- ✓Naming conventions drift across teams, breaking roll‑up reporting.
- ✓Pixels aren’t applied consistently, so performance is hard to compare.
A smart linking engine that lives where your team already works.
moremusic.at Link Generator sits on top of Google Sheets, standardizes vanity link formats and naming, applies the right tracking pixels and parameters, and syncs with your shortlink infrastructure (e.g. Geniuslink Groups & Pixels). Built in‑house as proprietary tech by Soundwave Consulting.
What the engine handles for you
From spreadsheet row to live smart link in seconds.
Step 1 — Your team fills the sheet
Teams use familiar columns: artist, date, city, venue, ticketing URL, channel, campaign type. Group, Pixel, and Vanity Code are guided by dropdowns.
Step 2 — Engine applies your rules
Rows map to the right Group, inherit default pixels, apply the vanity scheme, and validate required fields before anything goes live.
Step 3 — Links are created & locked
Clean, standardized shortlinks sync to your provider and write back to the sheet. Key fields lock to prevent accidental edits.
Step 4 — Reporting just works
Consistent naming and pixels make downstream dashboards (Looker Studio, BI) cleaner and more reliable.
Built for the realities of label and tour marketing.
Google Sheets–Native
Your team keeps working in sheets; no new platform to learn.
Group & Pixel Intelligence
Select a Group; defaults apply automatically (ownership, catalog, tour series).
Smart Vanity Schemes
Enforce predictable patterns (e.g., ArtistMMDDYY) with option to override when needed.
Error Prevention & Locking
Protect live campaigns from accidental field edits in shared sheets.
Central Rules, Local Speed
Ops defines guardrails; marketers execute fast with dropdowns and defaults.
Built for Scale
From 5 links to 40+ per tour—naming, pixels, and governance stay consistent.
Designed for labels, managers, and marketing teams.
Record Labels & Distributors
Keep artist, imprint, and catalog tracking consistent across channels and agencies.
Artist & Tour Management
Spin up ticketing and pre‑save links fast—while preserving clean attribution.
Digital Strategy & Media
Reduce manual link‑building, enforce standards, and trust your cross‑platform reporting.
Cleaner links. Better reporting. Less operational drag.
- ✓Operational efficiency: generate links in seconds, not minutes.
- ✓Data quality: standardized naming + pixel defaults power reliable BI.
- ✓Governance: guardrails reduce broken links and untracked spend.
- ✓Faster iteration: spend time optimizing creative and audiences, not fixing links.
Roadmap & Vision
Deeper Ad Platform Hooks
Single row generates links and pre‑configured campaigns via direct platform hooks.
Tour Ad Plan Automations
Auto‑generate vanity links for every show on a run with consistent naming and tracking.
Unified Reporting Layer
Standardized links lay the foundation for advanced cross‑campaign analytics in moremusic.at.
Scale & Governance
Central policy with distributed execution, so teams move quickly without sacrificing control.
Bring order to your link chaos.
If your teams live in Google Sheets, this is the missing layer of structure, tracking, and governance—without changing how people work.