Festival ROI Specialists

We drive ticket sales. Period.

The premier digital advertising partner for music festivals. We combine elite media buying strategies with proprietary data infrastructure to deliver deep analysis, massive reach, and measurable ROI.

Request a Festival Proposal
Full-Funnel Advertising

TOTAL MARKET COVERAGE

We don't just "boost posts" — we build complex conversion funnels across every platform that matters to festival buyers.

Social Advertising

Paid Social Mastery

Deep expertise in Meta (FB/IG) and TikTok. We don't just "boost posts" — we build complex conversion funnels that retarget fans based on engagement depth.

Search Advertising

Google & YouTube

Capturing high-intent search traffic and utilizing YouTube for massive brand awareness during lineup drops and artist announcements.

Programmatic Advertising

Programmatic & DSP

Going beyond the walled gardens to reach fans on the open web, audio platforms like Spotify, and Connected TV (CTV).

Strategy & Consulting

Creative Strategy

We advise on what works. We test creatives relentlessly to lower your Cost Per Acquisition (CPA) and maximize every dollar spent.

Intelligence Engine

SOUNDWAVE ANALYTICS ENGINE

While other agencies rely on ad platforms' reporting, our proprietary analytics & automation technology affords us a superior vantage point.

This allows our experts to deliver:

  • Deeper audience insight: We see granular performance data that platforms don't surface, giving us a complete picture of what's driving sales.
  • Smarter budget allocation: Cross-platform visibility lets us shift spend to where it's working—by ticket tier, geography, or creative.
  • Closed-loop attribution: We match ad engagement to actual ticket purchases, proving ROI even when platform pixels fail.
Soundwave Analytics Metric

Our advantage isn't just speed; it's analytics quality and industry expertise. Through proprietary systems and automation, we deliver the freshest possible data insights, ensuring your festival strategy is powered by precision and deep live-event intelligence.

Strategic Consulting

MORE THAN JUST AD BUYERS

We are festival experts. We partner with promoters on the critical decisions that define the season.

Lineup Modeling

Using data to predict artist draw before you book. Know which headliners move tickets and which ones just look good on a poster.

Ticket Tier Strategy

Designing pricing structures that create urgency. From blind-faith pre-sales to day-of walk-ups, we architect the yield curve.

Rollout Architecture

Planning the perfect cadence for announcements and price hikes. When to drop the headliner, when to add phases, and when to push the final FOMO.

We don't just push buttons. We understand the rhythm of a festival lifecycle. From the 'Blind Faith' pre-sale to the final week 'FOMO' push, our team adjusts strategy daily to maximize yield per ticket.

First-Party Data

OWN YOUR AUDIENCE

Your data is your most valuable asset. We help you clean it, enrich it, and most importantly, own it.

Identity Resolution

We turn anonymous email addresses into rich fan profiles. Know who your attendees are before they even buy a ticket.

Omni-Channel Targeting

Fan-first ad delivery across ticketing, email, SMS, and social platforms. We meet your audience where they already are.

Attribution

We prove what works. Using multi-signal probabilistic identity resolution, we can attribute sales even when the tracking pixel fails (iOS14+).

Your data is your most valuable asset. We help you clean it, enrich it, and most importantly, own it. We build infrastructure that keeps your audience data independent of the ticketing platforms.

Case Studies

SUCCESS STORIES

Real festivals. Real results. See how we've driven measurable ROI for our partners.

Case Study A

The Boutique Festival Scale-Up

Challenge: A regional festival facing stiff competition from larger events.

Strategy: Leveraged SAE to identify a geographic "hotspot" in a neighboring state with high affinity fans.

Triple-Digit ROAS Growth • Sold Out Weeks Early
Case Study B

The Multi-Venue Portfolio

Challenge: Managing ad spend across 150+ disparate events with no unified view.

Strategy: Unified reporting to view the "global health" of the portfolio.

Significant efficiency gains • Zero wasted spend
Case Study C

The "Sweepstakes" Validation

Challenge: Proving that "win tickets" contests actually drive revenue, not just followers.

Strategy: Advanced attribution matching entrants to final ticket buyers.

Verified conversion • Strategy validated
SW_FESTIVAL_COMMAND
● SYSTEM READY
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