We build the infrastructure that powers your music
From chart-topping album launches to always-on catalog monetization. Soundwave Consulting is your data sovereignty partner for new releases, back catalog revival, and audience growth.
Request a ProposalTHE LAUNCHPAD: NEW MUSIC RELEASE
We architect the entire lifecycle of your release. Pre-save optimization, asset matrix deployment, and algorithmic spiking strategies that trigger DSP discovery.
Pre-Save Architecture
Bank intent before the product drops. Pivot pages via Feature.fm and ToneDen capture pre-saves while pixeling users for release-day retargeting.
Asset Matrix Optimization
12+ creative variations per release. Lyric cuts, acoustic versions, hook clips, artist audio drops — all sized for Instagram, TikTok, YouTube, and Spotify.
Search Defense
Google Search Ads on exact-match keywords protect high-intent traffic from third-party lyric sites. Every search leads to your store, not someone else's.
Sustained Streaming
Release support doesn't end week one. Radio geo-fencing and genre affinity targeting drive long-tail discovery for months after launch.
THE REVENUE ENGINE: CATALOG MONETIZATION
Your back catalog is a dormant goldmine. We treat it as high-margin inventory with low-maintenance, always-on ad structures.
First-Party Reactivation
Upload your entire historical customer list into Meta and Google. Create segments like "Purchased Vinyl in 2020" and serve them anniversary content.
Affinity Keyword Targeting
Target "Engagement-Based Fans" who interact but haven't streamed in 30 days. Introduce catalog to new listeners statistically likely to convert.
Dark Ad Ecosystem
Run unpublished ads to test dozens of catalog tracks simultaneously. A/B test the entire discography to find the most viral entry points.
Metadata & Rights Sync
We ensure every stream generated by our ads is accurately attributed. Ad links always point to the correct, monetizable ISRC.
THE FUNNEL: AUDIENCE GROWTH
We don't just buy impressions; we harvest intent. High-value sweepstakes and Halo Capture geofencing turn passive listeners into owned data.
Sweepstakes Engine
Gleam.io-powered campaigns incentivize high-value actions. We've achieved CPL as low as $0.75 with 7+ actions per entrant.
Halo Capture Geofencing
Draw virtual perimeters around competitor events and similar-genre concerts. Capture Mobile Device IDs and onboard them into DSPs.
Platform Colonization
Claim real estate on emerging platforms (TikTok, Threads) to prevent squatting. Unified handles across all channels maximize SEO discovery.
Legacy Archiving
For catalog icons, we manage official archive pages ensuring their digital legacy is preserved and functions as a hub for streams.
THE CLOSE: MERCH & COMMERCE
We turn fans into customers. Dynamic Product Ads that sync with your store, abandoned cart recovery, and VIP segmentation for high-value bundles.
Dynamic Product Ads
DPA auto-syncs with Shopify/WooCommerce. When a user views a vinyl but doesn't buy, we serve that exact product plus algorithmic recommendations.
Abandoned Cart Recovery
Trigger ads for users who added items but didn't checkout. Small incentives ("Complete for 10% off") or urgency messaging close the sale.
"Whale" Segmentation
VIP and box set buyers are tagged as High Value. They get exclusive early access to future drops, increasing lifetime value.
Bundle Strategy
We advise on bundle creation (Vinyl + T-Shirt + Slipmat) to increase AOV. High-ticket items go to "Whales"; entry points go to cold audiences.
SPEED WITHOUT THE NOISE
Real-time data is often wrong. Verified data is profitable. Our SAE performs a rigorous Daily Sync at 3:00 AM, reconciling every click against every dollar earned.
- Daily Sync Protocol: Ingests settled data from Ticketmaster, Shopify, Spotify at 3:00 AM for verified financial truth.
- Self-Healing Infrastructure: Headless ingestion with schema diffing detects and repairs report format changes automatically.
- Velocity Gap Closed: Make pivots based on hard financial data, not fluctuating platform estimates.
- Automated Alerts: If a report fails, hourly retries and team alerts ensure data integrity before your morning strategy session.
PROVE THE ROI
The pixel is dying. We survived. Our proprietary multi-signal probabilistic identity resolution triangulates identity across disjointed datasets to prove definitively that your marketing spend drove that sale.
Our multi-signal probabilistic identity resolution technology allows us to close the loop on attribution even in a post-cookie landscape. By triangulating fan engagement across multiple identity signals, we track the complete journey from awareness to purchase—even when users switch devices or emails.
CLIENT SHOWCASES
Rebelution: In The Moment
360-Degree Launchpad with 12+ creative variations, Waterfall budget strategy, and Dynamic Product Ads for the Limited Edition Box Set.
7.50× ROAS on Box Set CampaignSlightly Stoopid: Closer To The Sun
High-value Flyaway Sweepstakes via Gleam.io with 3-way collaboration posts. Budget shifted mid-campaign to Meta for efficiency.
10,000+ Entrants · 7× Actions Per UserNight Teacher: Year of the Snake
Breaking a niche "experimental doom-folk" artist with genre affinity targeting and live video engagement on limited budget.
Balanced YT + Meta strategyEasy Star Records
Comprehensive social media audit identifying "dark spaces." Catalog engines for key releases. Unified digital standard across roster.
Legacy + modern acts optimized