BAMP Project
Achieving 8.36× ROAS in Hawaii's isolated concert market
A finite audience, infinite shows
How do you market 300+ shows a year without burning out an island?
Hawaii isn't like other markets. The same roughly 1.4 million residents are the potential audience for every show—hip-hop, reggae, rock, EDM, country. There's no neighboring metro to pull from. No "drive market." Every fan is a potential repeat customer... and a potential burnout risk.
BAMP Project is Hawaii's largest independent concert promoter, programming everything from intimate club shows to 10,000+ capacity outdoor events. Their challenge: marketing hundreds of shows annually without exhausting a finite audience or suffering from diminishing returns.
The core tension: Aggressive marketing burns out your audience. Conservative marketing leaves tickets unsold. Finding the balance requires surgical precision—and data.
Micro-targeting artist fanbases
Precision over volume. Quality over quantity.
Genre-based audience segmentation
We built audience segments by artist affinity and past purchase behavior. A Damian Marley fan gets reggae shows. A Post Malone fan gets hip-hop. No cross-polluting lists with irrelevant content.
First-party data infrastructure
With 107,000+ email subscribers, BAMP had an asset most promoters would envy. We leveraged it properly—using pre-sale access to drive engagement and reserving paid budget for net-new audiences.
Artist fanbase lookalikes
For each show, we built lookalike audiences based on the specific artist's fan profile—not just "people who like concerts." Cold prospecting was precisely targeted.
Frequency capping & fatigue management
Strict frequency caps prevent any individual from seeing the same ad too many times. Combined with portfolio-wide optimization, this prevents the "I see BAMP everywhere" fatigue.
Sustainable efficiency at scale
Year-over-year improvement in a market that should be getting harder.
8.36× ROAS
For every dollar spent on advertising, BAMP generates over $8 in ticket revenue—far exceeding industry benchmarks.
+31% YoY efficiency
Year-over-year improvement in marketing efficiency. As the partnership matures, the data compounds.
Zero audience burnout
Despite marketing 300+ shows annually, email open rates and ad engagement remain healthy.
Key insight
In isolated markets, data discipline isn't optional—it's survival. The ability to micro-target means you can grow show volume without proportionally growing ad spend. BAMP's efficiency gains come from saying "no" to bad targeting as much as saying "yes" to good creative.
Lessons for any regional promoter
What works in Hawaii works anywhere audiences are finite.
Your email list is your moat
In a world of rising ad costs and privacy restrictions, first-party data is the only reliable targeting asset. BAMP's 107K+ email list isn't just a communication channel—it's a strategic weapon.
Genre segmentation prevents fatigue
A fan who sees only relevant shows stays engaged. A fan bombarded with irrelevant content learns to ignore you. The discipline to not email everyone about everything preserves deliverability.
Portfolio optimization beats show-by-show
When you manage 300+ shows, the insight isn't "how do I sell this one show?" It's "which shows need paid support?" Reallocating budget from sure-things to struggling shows maximizes total revenue.
YoY efficiency is the real metric
Any campaign can spike ROAS with a strong lineup. Sustainable improvement over years—while increasing show volume—proves the system works. BAMP's +31% YoY gain isn't luck; it's compounding data.